The Kuwento of Kuwento

Founded by Arliz “Liz” Reyes (me), a Certified Brand Manager and Creative Director, Kuwento was established in 2025.

After over a decade of working on 250+ global brands as a copywriter, content marketing writer, graphic designer, copy editor, marketing assistant, content manager, and creative director in various industries and marketplaces, I finally mustered up the courage to start working on what I envisioned back in 2023.

Kuwento started with a simple observation: So many small businesses look the same, not because they lack ideas, but because good branding often feels out of reach. Agencies can be intimidating and expensive. Templates can feel impersonal. And most advice doesn’t sound like it was made for YOU.

So we built Kuwento to do things differently.

We believe every business — no matter how small — has a story worth telling. That’s why we’re called Kuwento, the Filipino word for story.

At the heart of everything we do is this: to educate, empower, and encourage you to lead your brand with confidence.

In other words, our goal is to make expert branding feel clear, personal, and achievable.

If you’re feeling unsure, stuck, or simply ready to give your brand more attention and intention, we’d love to hear your kuwento!

Tell Us Your Story

~ Our Process

~ Our Process

Discover

We dig into your story, vision, mission, values, and audience.

Define

We shape your brand foundations — positioning, personality, and voice.

Design

We translate strategy into visuals that feel intentional.

Deliver

You get a brand system with 10 essentials you can use to make your brand more memorable and profitable.

Why Choose Kuwento?

Illustration of two hands shaking in a handshake.

Story-First Branding

We focus on your kuwento — the soul of your brand — and build our strategy from there, dahil hindi lang basta kuwento ang kuwento mo.*

*because your story isn’t just a story.

Icon of a brown light bulb with rays indicating illumination.

Accessible Expertise

We’re affordable but not cheap. Branding should be accessible, especially for micro, small, and medium enterprises. That’s why we offer expert branding without the expensive price tag.

A raised fist in dark brown color.

Education & Empowerment

We educate, encourage, and empower — we do not intimidate. We understand how it feels to start from scratch, and we’re here to help you lead your brand with confidence.

Magnifying glass examining four small stars or sparkles.

Perfectionist Precision

We’re detail-oriented, led by a Certified Brand Manager and Creative Director with over 10 years of global experience and an eye for the smallest details.

✦ Our Timeline

✦ Our Timeline

✦ Week 1: Unfolding Your Kuwento

  • Strategy & alignment call with Liz (me!) so we’re on the same page from the get-go

  • 50% commitment fee to secure your spot

  • Onboarding questionnaire to get to know your brand better (plus, fewer revisions for us as we work on the project!)

  • Industry & competitor research and mood board creation

Outcome: We know your business, market, and needs.

❋ Weeks 2–4: Designing Your Brand Identity

  • Creative & content strategy development

  • Creation of your 10 brand essentials + add-ons if you opted for them

  • Concept presentation call

Outcome: A cohesive brand direction you can see and understand.

☻ Weeks 5–6: Finalizing Your Brand

  • Feedback session + 1–2 rounds of revisions

  • Final approval of all brand assets

  • Payment of remaining balance

  • Delivery of final files and your digital brand guidelines

Outcome: Your confident, practical brand ready for real-world use.