because your brand isn’t a combo meal.

Quick kuwento: Before launching, I had three packages with optional services each (see photo).

Then I signed my first client, A1 Beauty, a retail store in Denver. What they needed didn’t fit into “typical” packages. That’s when I realized: packages tend to box brands in, when every brand has different needs at different stages.

So I scrapped the tiers BUT kept the idea. To simplify everything, we start with the essentials (the non-negotiables), then layer in add-ons based on what your brand actually needs.

Below are the 10 Brand Essentials you get.