✦ 10 Brand Essentials

✦ 10 Brand Essentials

  • Brand Story

    Brand Story

  • An infographic explaining brand positioning concept. It features a title 'Brand Positioning'. The text explains defining your industry position through a positioning statement and map, sharing traits with competitors, and what makes your brand different, along with a diagram showing market placement and competitor comparison.

    Brand Positioning

  • Infographic about logo design system, featuring various logo types and examples (Logo Family), with icons and text describing logo components and branding essentials.

    Logo Family

  • An infographic titled 'Color Palette' explaining the importance of consistent brand colors, emphasizing primary, secondary, and accent colors with examples of color swatches including pink, lavender, beige, coral, orange, navy blue, and black.

    Color Palette

  • An infographic about typography system and font styles, including examples of different fonts like cakewalk, SILVERA, Catamaran, tangerine, SUNSHOWER DREAMS, and BOOTLEG SANS.

    Typography System

  • Infographic about brand patterns, showing examples of green striped lines, gold star shapes, and pink and green plaid patterns.

    Brand Pattern

  • Infographic about brand archetypes, showing a wheel with 12 archetypes labeled with names like Innocent, Creator, Explorer, Outlaw, Magician, Hero, Lover, Jester, Everyman, Caregiver, Ruler, and Sage. Includes icons of a crown, light bulb, shield, heart, and glasses.

    Brand Archetype

  • Infographic about voice and audience communication strategies, including tips on clear guidelines, communication style, and key messages. Features colorful speech bubbles with words like 'serious,' 'smart,' 'playful,' and 'friendly' on a light beige background.

    Voice & Audience

  • A visual mockup explaining real life applications with images of a flower bouquet, a person in a green T-shirt and hat, a hand holding a coffee cup, and a hand holding a coffee retail box.

    Real Life Applications

  • An instructional infographic titled 'Brand Guidelines'. It explains a comprehensive digital guide for brand development, mentioning a 20-page manual covering brand story, logos, personality, and more, serving as an instruction manual for team members. The bottom features sample pages of the brand guide, including sections on brand book, foundations, brand personality, visual identity, logo concept, and typography.

    Brand Guidelines

✦ Add-Ons

✦ Add-Ons

A graphic design featuring the words 'Brand Guidance' with various colorful sticky notes around it, including titles like 'Brand Voice Do's & Don'ts,' '2-Page Quick Brand Guide,' '1-Page Services Menu,' 'Printed Brand Guidelines,' and '1-hr Branding
A graphic design and branding services advertisement with colorful sticky notes listing photography, social media templates, website design, visual assets, custom icons, and presentation decks.
Design mockup for an Amazon store content, copy, and commerce template, featuring colorful sticky notes with descriptions like 'Product Descriptions', 'Sample Copy for Up to 6 Platforms', '4 Email Campaigns with Brand Footer', and 'Amazon Listing Tem
A graphic titled "Applications & Collateral" with various templates such as business card, email signature, letterhead, invoice, and thank you card displayed around it.