Welcome to Kuwento!

A woman with shoulder-length dark brown hair, wearing a brown blazer over a white top, smiling with folded arms against a pink background.

I’m Liz, your new brand partner.

We help Filipino business owners build brands that stand out with affordable, story-led branding, so you don’t have to choose between “mukhang legit” and “kaya ng budget.”*

*”looks legit” and “budget-friendly” in Filipino.

Chat with Liz

~⁠ Story-Led Branding Made Affordable

~⁠ Story-Led Branding Made Affordable

Our Recent Work

Explore both our client projects and passion-led experiments — brand ideas we built to explore, test, and sharpen our thinking. Each one is grounded in strategy, clarity, and real-world intent.

A person holding a printed menu with branding packages with three columns on a pink tiled background.

Btw, we don’t do packages…

A large brown X symbol on a black background.

…because your brand isn’t a combo meal.

Quick kuwento: Before launching, I had three packages with optional services each (see photo).

Then I signed my first client — A1 Beauty, a retail store in Denver.

What they needed didn’t fit into “typical” packages. But I had deep experience in those areas (and delivered strong results) specifically Amazon content and email marketing.

That’s when I realized: packages tend to box brands in, when every brand has different needs at different stages.

So I scrapped the tiers BUT kept the idea. We start with the essentials (the non-negotiables), then layer in add-ons based on what your brand actually needs.

Below are the 10 Brand Essentials you get.

✦ 10 Brand Essentials

✦ 10 Brand Essentials

  • Brand Story

    Brand Story

  • An infographic explaining brand positioning concept. It features a title 'Brand Positioning'. The text explains defining your industry position through a positioning statement and map, sharing traits with competitors, and what makes your brand different, along with a diagram showing market placement and competitor comparison.

    Brand Positioning

  • Infographic about logo design system, featuring various logo types and examples (Logo Family), with icons and text describing logo components and branding essentials.

    Logo Family

  • An infographic titled 'Color Palette' explaining the importance of consistent brand colors, emphasizing primary, secondary, and accent colors with examples of color swatches including pink, lavender, beige, coral, orange, navy blue, and black.

    Color Palette

  • An infographic about typography system and font styles, including examples of different fonts like cakewalk, SILVERA, Catamaran, tangerine, SUNSHOWER DREAMS, and BOOTLEG SANS.

    Typography System

  • Infographic about brand patterns, showing examples of green striped lines, gold star shapes, and pink and green plaid patterns.

    Brand Pattern

  • Infographic about brand archetypes, showing a wheel with 12 archetypes labeled with names like Innocent, Creator, Explorer, Outlaw, Magician, Hero, Lover, Jester, Everyman, Caregiver, Ruler, and Sage. Includes icons of a crown, light bulb, shield, heart, and glasses.

    Brand Archetype

  • Infographic about voice and audience communication strategies, including tips on clear guidelines, communication style, and key messages. Features colorful speech bubbles with words like 'serious,' 'smart,' 'playful,' and 'friendly' on a light beige background.

    Voice & Audience

  • A visual mockup explaining real life applications with images of a flower bouquet, a person in a green T-shirt and hat, a hand holding a coffee cup, and a hand holding a coffee retail box.

    Real Life Applications

  • An instructional infographic titled 'Brand Guidelines'. It explains a comprehensive digital guide for brand development, mentioning a 20-page manual covering brand story, logos, personality, and more, serving as an instruction manual for team members. The bottom features sample pages of the brand guide, including sections on brand book, foundations, brand personality, visual identity, logo concept, and typography.

    Brand Guidelines

What the 10 Essentials Can Do for Your Business

Help you stand out from your competitors

Build trust and credibility

Give your business direction

Define your brand voice

Make your brand memorable

Keep everything consistent, everywhere

Make marketing and daily operations simpler

Help your brand scale faster

Attract the right customer

Increase customer loyalty

ᢉ𐭩 Feedback

ᢉ𐭩 Feedback

  • "Liz, this look[s] REALLY good! You absolutely nail the logo and I think the fonts match very well... Really impressed with your vision and commitment to detail, thanks for helping us bring color and life to the brand."

    — Arin, CEO of A1 Beauty

  • “As the owner of The Cookie Story, having a strong and purposeful brand identity is very important to me. Working with Kuwento was a great experience. It helped me strengthen an identity that I already had when I was beginning to form the image of my business, while also highlighting my brand’s story in a way that felt intentional and authentic. Seeing the final rebrand made me connect with my brand even more; it truly felt like an extension of myself and my vision, not something forced or generic. It gave The Cookie Story a clearer direction and a more cohesive presence. What made the collaboration even more special was how aligned our goals were—both Kuwento and The Cookie Story aim to connect people through storytelling and create a sense of familiarity and meaning through shared stories. Because of this, the rebrand felt natural and true to what my business stands for.”

    — Ashe, Founder of The Cookie Story