Stop blending in and start standing out with story-led branding.

Every brand starts with a kuwento. Let’s tell yours properly with 10 brand essentials in 4–6 weeks. ₱30,000 flat for startups and small business owners.

tell us your story

kuwento — “story” in Filipino

【 The Conflict 】

Animated illustration of two women with glasses, one smiling and one with a sad expression, on a brown background.
Animated gif showing a woman with glasses and long hair, first with an expressionless face and then frowning.

Mukhang legit or kaya ng budget? Most owners think they have to pick one.

It's either ₱150,000 and three months from an agency or a ₱500 logo from a Facebook group that arrives as a JPG with a white background. So the branding gets postponed again, and the Canva version stays up another year.

Meanwhile, the competitor down the street keeps getting attention, and their product isn't even better.

mukhang legit or kaya ng budget? — “looks legit/legitimate or budget-friendly?” in Filipino

✰ The Characters ✰

Main Character

Your Brand

Magnifying glass over a star-shaped cookie with smaller star shapes nearby, all in brown on a black background.

Supporting Character

You

Smiling face emoji with closed eyes and a curved mouth.

Supporting Character

Liz

You know the business. Liz knows how to brand it. Before Kuwento, Liz spent almost three years as creative director at an Amazon agency, leading the content and creative team and serving roughly 200 brands across the US, UK, Canada, and Germany. Same standards, just priced for businesses here in the Philippines.

✎ The Plot ✎

Discover (Week 1)

We dig into your story, vision, mission, values, and audience.

Define (Weeks 2–3)

We shape your brand foundations — positioning, personality, and voice.

Design (Weeks 2–4)

We translate strategy into visuals that feel intentional.

Deliver (Weeks 4–6)

You get a brand system with 10 essentials you can use to make your brand more memorable and profitable.

⛰︎ The Climax ⛰︎

These are ‘the non-negotiables,’ aka the 10 Brand Essentials you get.

  • Brand Story + Brand Core

    Brand Story + Brand Core

  • An infographic explaining brand positioning concept. It features a title 'Brand Positioning'. The text explains defining your industry position through a positioning statement and map, sharing traits with competitors, and what makes your brand different, along with a diagram showing market placement and competitor comparison.

    Brand Positioning

  • Infographic about logo design system, featuring various logo types and examples (Logo Family), with icons and text describing logo components and branding essentials.

    Logo Family

  • An infographic titled 'Color Palette' explaining the importance of consistent brand colors, emphasizing primary, secondary, and accent colors with examples of color swatches including pink, lavender, beige, coral, orange, navy blue, and black.

    Color Palette

  • An infographic about typography system and font styles, including examples of different fonts like cakewalk, SILVERA, Catamaran, tangerine, SUNSHOWER DREAMS, and BOOTLEG SANS.

    Typography System

  • Infographic about brand patterns, showing examples of green striped lines, gold star shapes, and pink and green plaid patterns.

    Brand Pattern

  • Infographic about brand archetypes, showing a wheel with 12 archetypes labeled with names like Innocent, Creator, Explorer, Outlaw, Magician, Hero, Lover, Jester, Everyman, Caregiver, Ruler, and Sage. Includes icons of a crown, light bulb, shield, heart, and glasses.

    Brand Archetype

  • Infographic about voice and audience communication strategies, including tips on clear guidelines, communication style, and key messages. Features colorful speech bubbles with words like 'serious,' 'smart,' 'playful,' and 'friendly' on a light beige background.

    Voice & Audience

  • A visual mockup explaining real life applications with images of a flower bouquet, a person in a green T-shirt and hat, a hand holding a coffee cup, and a hand holding a coffee retail box.

    Real Life Applications

  • An instructional infographic titled 'Brand Guidelines'. It explains a comprehensive digital guide for brand development, mentioning a 20-page manual covering brand story, logos, personality, and more, serving as an instruction manual for team members. The bottom features sample pages of the brand guide, including sections on brand book, foundations, brand personality, visual identity, logo concept, and typography.

    Brand Guidelines

Start with the Essentials

✧.* The Results *.✧

Customers see you've invested in your brand, so they feel safe investing in you

You look like the only and best option, not one of many

You can raise your price without flinching when someone asks why

You know what to post and how it should look, instead of staring at a blank canvas

The logo stays put; it doesn’t get redesigned every six months

Your packaging, posters, and Instagram grid finally look related

Your team gets the guidelines instead of your explanation of the vibe for the fourth time

You attract new customers, and those who already know your brand keep coming back

ᢉ𐭩 The Happy Endings ᢉ𐭩

Every one of these brands started where you are: real business, real customers, and a brand that wasn't keeping up yet.

Liham Lane branding collage
A collage showing a brand logo for Quilid, a coffee and café brand, with images of coffee drinks, packaging, and a person holding branded items.
Collage of 'The Cookie Story' homemade cookies, featuring a purple paper bag with logo, a clear plastic bag with cookie, a smiling woman wearing pink knit hat with logo, and decorative elements like cookies, ingredients, and baking tools.
A promotional display for A1 Beauty featuring a woman holding a shopping bag with the A1 Beauty logo, surrounded by images of beauty products, illustrations of people with different hairstyles, and vibrant pink and blue background patterns.
See the full portfolio
  • wordmark logo of liham lane, a journal and stationery brand in the Philippines

    "Choosing to work with Kuwento was one of the best business decisions I've made. Liz takes the time to understand the business objective, target market, and competitor to come up with a brand that's uniquely yours. She's detail-oriented, organized, and professional. I thoroughly enjoyed our partnership. ❤️"

    — Christine, Founder of Liham Lane

  • primary logo of the cookie story

    “As the owner of The Cookie Story, having a strong and purposeful brand identity is very important to me. Working with Kuwento was a great experience. It helped me strengthen an identity that I already had when I was beginning to form the image of my business, while also highlighting my brand’s story in a way that felt intentional and authentic. Seeing the final rebrand made me connect with my brand even more; it truly felt like an extension of myself and my vision, not something forced or generic. It gave The Cookie Story a clearer direction and a more cohesive presence. What made the collaboration even more special was how aligned our goals were—both Kuwento and The Cookie Story aim to connect people through storytelling and create a sense of familiarity and meaning through shared stories. Because of this, the rebrand felt natural and true to what my business stands for.”

    — Ashe, Founder of The Cookie Story

  • A stylized logo with the letter 'A' in dark blue, with a star-shaped design inside the letter, and the words 'A1 BEAUTY' written below in dark blue capital letters.

    "Liz, this look[s] REALLY good! You absolutely nail the logo and I think the fonts match very well... Really impressed with your vision and commitment to detail, thanks for helping us bring color and life to the brand."

    Arin, CEO of A1 Beauty