The Brief

About the Brand

A Denver-based beauty retailer offering curated skincare, makeup, and wellness products. A1 Beauty wanted to move beyond being “just another store” and show a clear personality that could resonate across digital channels and marketplace platforms.

The Challenge

Stand out in a crowded online and marketplace space while keeping the brand flexible and true to its personality.

1. Title.png

⋆˚｡ Mood Boards

⋆˚｡ Mood Boards

Competitor Analysis & Mood Boards 17.png

Competitor Analysis & Mood Boards 18.png

Competitor Analysis & Mood Boards 19.png

14. Archetype.png

16. Tone of Voice.png

21. Logos.png

23. Color Palette.png

24. Typography.png

26. Icons.png

27. Patterns.png

31. Merchandise.png

32. Merchandise.png

~ Website Homepage

~ Website Homepage

Web Homepage 1.png

Web Homepage 2.png

Web Homepage 3.png

Web Homepage 4.png

Web Homepage 5.png

The Cookie Story