The Brief

About the Brand

A homegrown, student-owned GenSan pastry brand loved for its warm, handmade cookies. The business was growing and needed a more intentional and consistent visual identity.

The Challenge

Elevate the brand without losing its warmth, making it feel polished, professional, and ready for expansion.

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‏‏● Instagram Posts

‏‏● Instagram Posts

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★ Brand Guidelines

★ Brand Guidelines

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