About
Kuwento (Brand Story)
Originating from General Santos City, The Cookie Story was inspired by a student's fond memories of baking cookies with her cousins as travel snacks. These joyful moments of love and sharing gave birth to their name, knowing that every cookie comes with a story.
The Challenge
Elevate the brand without losing its warmth, making it feel polished, professional, and ready for expansion.
βββ Instagram Posts
βββ Instagram Posts
πβοΈ Design Approach
πβοΈ Design Approach
Iβm thrilled to showcase the brand refresh for The Cookie Story! This project was a joy to bring to life.
Their kuwento (story) revolves around family bonding, which is why we have a friendly, customized font for the logo, a pastel color palette, and a warm, rounded modern sans as the primary font, complimenting the brand archetype / personality we also assigned to it: Caregiver + Hero.
Every detail β from the tone of voice and packaging to the hand-drawn illustrations β is rooted in their core values of comfort and trust. The result is a brand that feels welcoming and charming; yung tipong hindi nakakasawang balikan (the kind of brand youβll never get tired of coming back to).
