KUSOG, inspired by lambanog (Filipino coconut vodka), is a high-strength cocktail brand packaged in ready-to-drink cans. This experimental brand sought to modernize perceptions of the strong Pinoy drink while appealing to a younger, more design-conscious market.

The work centered on crafting a confident, standout identity that could hold its own in a competitive alcohol market, proving that local products can be culturally grounded and still be commercially compelling.