Quick Kuwento

A person holding a printed menu with branding packages with three columns on a pink tiled background.

A large brown X symbol on a black background.

Before launching, we had three packages with optional services each (see photo).

But then we signed our first client, A1 Beauty, and what they needed didn’t fit into “typical” packages. That’s when we realized: packages tend to box brands in, when every brand has different needs at different stages.

So we scrapped the tiers BUT kept the idea. To simplify everything, we start with the essentials (the non-negotiables), then layer in add-ons based on what your brand actually needs.

Below are the 10 Brand Essentials you get.

✦ 10 Brand Essentials

✦ 10 Brand Essentials

Kuwento (Brand Story)

Brand Positioning

Logo Family

Color Palette

Typography System

Brand Pattern

Brand Archetype

Voice & Audience

Real Life Applications

Digital Brand Guidelines

✦ Add-Ons

✦ Add-Ons

A graphic design and branding services advertisement with colorful sticky notes listing photography, social media templates, website design, visual assets, custom icons, and presentation decks.

A graphic titled "Applications & Collateral" with various templates such as business card, email signature, letterhead, invoice, and thank you card displayed around it.

ꨄ︎ Custom Icons / Illustrations ꨄ︎

A collection of hand-drawn illustrations for Forma House, a Pilates studio in the Philippines, featuring Pilates exercises like the hundred, single leg stretch, spine stretch forward, jack knife, scissors, and more, plus a reformer, mat, and ladder b

A collection of illustrations for Matteo Cookies and Pizzas featuring a man with cookie and pizza as eyes in different facial expressions plus their versions with normal eyes

A collection of illustrated stationery items including notebooks, a candle, a journal, a pen, ink, stickers, a stamp, and various decorative accessories arranged on a soft beige background with a pink border at the top.

Colorful illustrated icons related to cookie baking, including a cookie, whisk, timer, delivery truck, smiling face, milk carton, eggs, flour, chocolate, strawberry, and baking tray.

Illustration of a cafe menu featuring various coffee and pastry items with smiling faces, set against a light yellow background.

Close-up of a colorful graphic poster with symbols including a sun, mountain, explosion, leaf, shield, lightning bolt, droplet, and lightning, all in a cartoon style on a dark purple background.

A collection of minimalist black line drawings of various plants, leaves, and a flower on a white background, with a beige backdrop.

A promotional flyer for A1 Beauty, a hair, beauty, and personal care retailer, featuring icons of beauty and haircare products and tools, with a note indicating there are more items not shown.

.✧ Social Media ✧.

A collage of various images featuring Forma House, the up-and-coming, first-ever Pilates studio in Rodriguez, Rizal, Philippines

A collage of various images related to journaling, books, and stationery, with decorative floral borders and text overlays promoting journaling and stationery products.

A colorful promotional collage for a cafe, featuring menu items like coffees and silogs, customer reviews, and cafe details with a mustard yellow background.

A grid of various images featuring branding and packaging for 'the cookie story' with purple and beige color themes, showing cookies, coffee cups, menus, bags, chairs, and a person holding a cookie in a purple bag in a modern cafe setting.

Collage of cookie-themed images and advertisements, featuring various types of cookies, a person holding a large green cookie, and social media handles and tags.

✰ Listing Images ✰

A woman with natural curly hair smiling and holding her head with both hands. The background contains pink and purple design elements, and text listing benefits of hair care products.

Six women viewed from the back, standing side by side with their heads close together, each wearing a differently colored dress, including pink, yellow, blue, purple, and with different hair textures and styles.

Infographic displaying natural skincare ingredients: shea butter, coconut oil, jojoba oil, aloe vera leaf juice, vegetable glycerin, and hydrolyzed wheat protein, with benefits listed underneath each ingredient.

A flat lay of a coconut half, a jar of moisturizing leave-in conditioner, green leaves, and a blue container on a white surface.

A hand holding a jar of leave-in conditioner labeled 'Moisturizing Leave-In Conditioner' with instructions for use to prep, apply, and style hair.

Close-up of a black hairbrush with pink-tipped bristles.

A woman holding a hairbrush smiling at the camera, with a pink background and navy blue overlay listing benefits of a hair styling product.

Close-up of a black hairbrush with pink-tipped bristles and a blue handle, shown on a white background with pink text describing its features.

Close-up of a woman smiling while holding a pink and blue hairbrush near her hair.

Hair texture options illustration showing female silhouettes with straight, long, wavy hairstyles and labels with dashed line patterns for fine, medium, and thick hair types.

A bathroom counter with a black hairbrush with pink and black bristles, a white towel, a small green succulent plant in a white pot, and a white ceramic container holding makeup brushes, with a mirror and a metallic faucet in the background.