About

Why Design This?

There’s a gap in how Filipino culture shows up in daily self-care. I created NAMI to bridge that.

Local flavors like iskrambol and pastillas and local scents like coconut husk and sampaguita hold so much memory. That’s why NAMI’s goal is to transform everyday, seemingly ordinary yet impactful routines — like lip care, hand care, and candle lighting — into soft, nostalgic moments that feel like home.

Kuwento (Brand Story)

Inspired by the moments we, Filipinos, grew up with, NAMI is an experimental brand that feels like childhood summers, sari-sari store runs, and merienda time... the soft and simple kind of comfort you'll always say yes to.

Draw, Write, Repeat!

I wanted the brand to feel personal and hand-crafted, so I drew the illustrations and hand-lettered the brand values using Procreate. This also allowed me to lean into the brand's nurturing Caregiver personality.

Then, I refined them in Adobe Illustrator and vectorized these assets to ensure they maintained a soft, organic feel while remaining versatile for high-quality production.