About
Kuwento (Brand Story)
Originating from General Santos City, The Cookie Story was inspired by a student's fond memories of baking cookies with her cousins as travel snacks. These joyful moments of love and sharing gave birth to their name, knowing that every cookie comes with a story.
The Challenge
Elevate the brand without losing its warmth, making it feel polished, professional, and ready for expansion.
● Instagram Posts
● Instagram Posts
𓂃✍︎ Design Approach
𓂃✍︎ Design Approach
I’m thrilled to showcase the brand refresh for The Cookie Story! This project was a joy to bring to life.
Their kuwento (story) revolves around family bonding, which is why we have a friendly, customized font for the logo, a pastel color palette, and a warm, rounded modern sans as the primary font, complimenting the brand archetype / personality we also assigned to it: Caregiver + Hero.
Every detail — from the tone of voice and packaging to the hand-drawn illustrations — is rooted in their core values of comfort and trust. The result is a brand that feels welcoming and charming; yung tipong hindi nakakasawang balikan (the kind of brand you’ll never get tired of coming back to).
