The Cookie Story Project
Kuwento (Brand Story)
Born in General Santos City in 2025, The Cookie Story was founded by a student, Ashe Salcedo, from memories of family, love, and the perfect travel snack.
The inspiration comes from a cherished tradition: baking cookies with her cousins as baon for their flight home. Those shared moments were always filled with peace and happiness, a feeling that comes from sharing something made with love.
From that simple ritual, their name was born. Because whenever cookies were involved, there was always a story to tell.
The Challenge
Long before there was a logo, a student and her cousins were baking batches to pack as snacks for their trips together. That's the story behind the name: every cookie comes with one.
The brand, though, needed to catch up with the cookies. To expand, The Cookie Story had to look polished and professional enough for new customers to trust at first glance. The catch? Go too corporate, and it would lose the exact warmth that made people love it in the first place.
So the job was a balancing act: help a student-owned brand grow up without growing cold, and make sure that no matter how far it traveled, it still felt like it came from a kitchen full of cousins.
● Instagram Posts
● Instagram Posts
✧.* Social Media Templates
✧.* Social Media Templates
𓂃✍︎ Design Approach
𓂃✍︎ Design Approach
I’m thrilled to showcase the brand refresh for The Cookie Story! This project was a joy to bring to life.
Their kuwento (story) revolves around family bonding, which is why we have a friendly, customized font for the logo, a pastel color palette, and a warm, rounded modern sans as the primary font, complimenting the brand archetype / personality we also assigned to it: Caregiver + Hero.
Every detail — from the tone of voice and packaging to the hand-drawn illustrations — is rooted in their core values of comfort and trust. The result is a brand that feels welcoming and charming; yung tipong hindi nakakasawang balikan (the kind of brand you’ll never get tired of coming back to).
★ Brand Guidelines
★ Brand Guidelines
𑣲⋆ Testimonial
𑣲⋆ Testimonial
As the owner of The Cookie Story, having a strong and purposeful brand identity is very important to me. Working with Kuwento was a great experience. It helped me strengthen an identity that I already had when I was beginning to form the image of my business, while also highlighting my brand's story in a way that felt intentional and authentic.
Seeing the final rebrand made me connect with my brand even more; it truly felt like an extension of myself and my vision, not something forced or generic. It gave The Cookie Story a clearer direction and a more cohesive presence.
What made the collaboration even more special was how aligned our goals were—both Kuwento and The Cookie Story aim to connect people through storytelling and create a sense of familiarity and meaning through shared stories.
Because of this, the rebrand felt natural and true to what my business stands for.
— Ashe, Founder of The Cookie Story